Official Competition Rules

  1. Eligibility. To be eligible, an entrant must be:
    • a student enrolled in an accredited college or university based in the state of California; or
    • an individual residing in the state of California; or
    • an early-stage startup (pre-seed or seed stage) with a principal place of business in the state of California.

    Employees of Humana Inc. and employees of the Vinaj agency are not eligible to participate; nor are the immediate family members (parent, spouse, child, sibling) of such employees or members of the immediate household of such employees, whether or not related.

    Individuals are eligible only if they are entering on their own behalf and not on behalf of any company with which they are currently employed or affiliated. Individuals employed by any direct competitor of Humana’s core business are not eligible to participate, even on their own behalf.

  2. Teams. Teams may have 1 to 5 members. No one may participate on more than one team. If a participant drops out of the competition, no substitution is permitted. To be eligible, teams must register online at, submitting each team member’s name, email address, and telephone number, and agreeing to these Official Competition Rules. The team must also designate a team lead to receive communications during the competition. The team lead is responsible for keeping other team members informed of these communications.
  3. Challenge. Arrange and make the data available in a novel way.
  4. Consumer – Understandable and engaging solution for Medicare members and their loved ones who care for them, empowering them to take more action on the insights and trends.

    Health care providers (physicians, nurses, care managers, and other providers of care) – Streamlined solution with appropriate logic and hierarchy, helping care providers efficiently make sense of data and needed interventions for Medicare members.

  5. Key Dates.
  6. November 1, 2017 Competition opens; applications accepted online at
    December 3, 2017 Round One deadline to upload completed submissions online at by 11:59PM PT.
    December 8, 2017 Finalists notified
    December 19, 2017 Demo Day (Round Two): Finalists present to a panel of experts in Palo Alto
    December 19, 2017 Winners chosen and announced at a ceremony at the close of the presentations and judging
    Early January, 2018 (approximate) Prizes awarded to winning teams
  7. Judging. Entries will be judged in two rounds.
  8. Round One. The requirements for submissions are:

    • A pdf document with no more than 6 slides including the title slide. The slides should cover the following topics clearly:
      • Describe the key customer problem being solved, your proposed solution, and how the approach is applicable and helpful to Humana.
      • Provide some highlights about each team member’s relevant experience.
    • A video (no more than 2 minutes long) articulating the story, demonstrating your prototype, and bringing your idea to life. (Smartphone or laptop quality is fine—this need not be professionally produced, and quality of production will not affect your score.)

    Prototype guidelines:

    • The theme for this Innovation Challenge is “Patient Records for Humans.”
    • The prototype should demonstrate what a customer would experience visually, in audio, etc.
    • A technical prototype with UX is welcomed but not required; your score will not be adversely affected if you have not developed a software based prototype.
    • Teams are encouraged to showcase a demo with a use case that brings the solution to life, simulating movement/animation of the user experience.
    • Examples of a prototype include a mobile app, a website, animations, and video.

    All eligible written entries will be judged by an expert panel of designated Humana innovation professionals on a scale of 0-100, with points awarded as follows:

    • 35% Prototype & User Experience – How intuitive and seamless is it for the customer to engage with the product?
    • 30% Impact – How does this impact customers (members, physicians, and providers), solve for their pain points, and help Humana?
    • 20% Innovation & Creativity – How novel, creative, and unique is the approach?
    • 15% Presentation – How well is the story articulated with the materials presented?

    The six (6) teams with the highest scores in Round One will be deemed finalists and move on to Round Two. In the event of a tie in Round One, the team with the highest score in the first listed category. If the teams are still tied, the team with the highest score in the second listed category will advance, and so on. If the teams are still tied, the judges will select the team deemed to have submitted the better overall entry, and that team will advance.

    While participants may do outside research to prepare their entries, they may not solicit assistance or advice from anyone except other members of their team.

    Round Two. Finalists are invited to give final presentations on December 19, 2017, in Palo Alto, California, to visualize and explain their findings. Final presentations will be judged by a panel of industry experts according to the same point scale and criteria as Round One. Each finalist will have 15 minutes to present, to be used as follows:

    • 5 minutes to present slides
    • 5 minutes to demonstrate the prototype
    • 5 minutes for Q&A

    The scores of all judges in Round Two will be added together to determine the winners of the competition. The team with the highest score will be the First Place Winner; the team with the second highest score will be the Second Place Winner; and the team with the third highest score will be the Third Place Winner. In the event of a tie, the same procedure will be used as described above in Round One.

    Additional information:

    • Presentations will be held at Humana’s Palo Alto office, 444 High Street, Palo Alto, California. Teams should arrive by 9:30 a.m. PT, and presentations will begin at 10:00 a.m. PT.
    • Teams should bring a USB drive of their slide presentation and a laptop with their slide presentation and prototype.
    • Teams may, but are not required to, use posters and other visual aids to enhance their presentation.
    • Teams are responsible for their own travel and accommodation expenses and arrangements for Demo Day.
  9. Prizes. Cash prizes will be awarded as follows: First Place – $10,000; Second Place – $5,000; Third Place – $2,500. Prizes will be awarded in the form of checks and the prize amounts will be divided evenly among team members.

    Except where prohibited by law, each Winner will be required to complete and return an Affidavit of Eligibility and Compliance with Official Rules, a Publicity Release, and a Release of Liability within twenty-one (21) days of notification. If a potential Winner does not return the forms in that time, that person’s portion of the prize will be divided among the other members of that Winner’s team. If the potential Winner not returning forms is the sole member of a team, the team with the fourth highest total shall become the third place Winner (and other winning teams shall move up as appropriate).

  10. Originality, Ownership, and Grant of Rights. By entering, you represent and warrant that the entry is your team’s original creation and does not include previously published material. Your entry must not infringe any party’s copyright, trademark, right of publicity, or other proprietary rights; must not be defamatory or disparaging; and must be consistent with Humana’s reputation in the marketplace.

  11. You further agree that, by entering, you grant Humana and its designees the perpetual, irrevocable, nonexclusive right, but not the obligation, to use any ideas that are part of or are derived from your entry, without further notice, approval, or compensation.

  12. Releases. Sponsor is not responsible for late, lost, misdirected, or unintelligible entries in either round, including entries not received because of interrupted or unavailable network servers, failed communications networks or equipment, computer hardware or software, or other errors or malfunctions whether human, mechanical, or electronic. Any team suspected of tampering with or disrupting any aspect of the competition will be disqualified. All decisions of Sponsor are final.

    Teams and team members, by participating in the competition, (i) agree to be bound by these Official Competition Rules; (ii) agree to release, indemnify, and hold Sponsor and Vinaj, their affiliates, parents, subsidiaries, divisions, and all of their officers, directors, employees, and agents (the “Released Entities”) harmless from any and all claims, liabilities, losses, and damages of any kind arising in whole or in part, directly or indirectly, from team/team members’ participation in the competition; (iii) agree that the Released Entities may use team and team members’ name and likeness, including as they appear in video recordings of Demo Day, for the purpose of promoting and publicizing the competition and future competitions, for campus recruiting efforts, for demonstrating—at conferences and in articles—the innovation Humana is driving, and for internal Humana purposes; and (iv) agree that any dispute or claim will be resolved individually and without resort to class action.

  13. Privacy. By registering for this competition, you agree to the Privacy Policy located at
  14. Sponsor. The Sponsor of the competition is Humana Inc., 500 West Main Street, Louisville, Kentucky 40202.